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Levitation Effects in Product Photography: Why Floating Products Sell

From TikTok to Shopify, floating products are everywhere. Known as “levitation photography,” this trend makes everyday items look magical — and it’s becoming a major conversion booster in 2025. At Zeelum, we combine creative styling with technical studio skills to...

AI + Studio Photography, How Modern Brands Get the Best of Both Worlds

Artificial Intelligence has taken over headlines — but when it comes to ecommerce visuals, nothing beats the real thing. If you’re an online brand in NYC or LA, you’ve probably wondered: Should we try AI product photography, or stick with professional studio shoots? ...

Flat Lay Photography Props for Fashion Brands in Los Angeles

Los Angeles is a global style hub — where high fashion meets casual streetwear, and ecommerce brands thrive alongside influencers and creative startups. In such a competitive market, standing out visually is key. One of the most effective tools to do that is flat lay...

Catalog Fashion Photography in NYC: The Complete Guide for Brands

New York City is the fashion capital of the world — home to luxury designers, independent labels, and ecommerce startups competing for attention. In a city this competitive, catalog fashion photography in NYC isn’t optional — it’s the foundation of your sales...